Our company was born out of a problem we desperately wanted solved. We loved the style of wearing shoes with no socks, but absolutely hated the 'side effects'. Sweaty feet, blisters, ruined shoes, and a stench that could make a charging bear run in the opposite direction. We wanted to enjoy the sockless look without all of those problems, so we searched for solutions. From generic department store loafer socks, to top-rated online no show socks, to wacky "innovative" sockless insole solutions. We tried all of these, and all of them fell short of our increasingly lowered expectations. We realized that if we wanted a great solution, we'd have to create it ourselves.